Insights
Check out some of the selected insights our team of professionals put together.
Check out our insights
[17/6/2025] ACTUM Digital Recognized for Redesign of Gemcorp Website
A bold redesign that doesn’t just look great. It has to perform. The new Gemcorp website, crafted by ACTUM Digital, has earned a spot among Kentico’s top websites of the month. And for good reason.
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[2/6/2025] Pernerka connects everything, says ACTUM Digital founder Jan Havel
Soon, ACTUM Digital will move to the modern spaces of the Pernerka building in Prague's Karlín district, which is set to officially open in December this year. In this interview, Jan Havel talks about the evolution of the offices his company called home, and also about why Pernerka is exactly the place that meets all his requirements.
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[22/5/2025] ACTUM Digital places Top-40 in 2025 Internet Agency Ranking
ACTUM Digital has secured a strong position in the German digital agency landscape, ranking 39th in the prestigious 2025 Internet Agency Index by HighText iBusiness & BVDW. This impressive achievement places the company firmly among the top 40 agencies in one of Europe's most competitive markets.
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[9/5/2025] Powering top-tier digital experiences
ACTUM Digital has established premier partnerships with selected platforms for years to help businesses grow and its portfolio includes solutions that have earned top rankings in Gartner’s latest evaluation.
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[6/5/2025] Rohlik Taught Her How to Drive Rapid Growth. Now She's Joining ACTUM Digital to Find Talents
Alžběta Doležalová gained invaluable experience during this time, and now she's ready for a new challenge. That's why she's joining ACTUM Digital, where she has ambitious plans as the new HR Director.
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[28/3/2025] E-shops must be accessible. What does this mean?
The vast majority of Czech e-shops do not meet the new legislative accessibility requirements that will come into effect this June. Inaccessible websites and applications will risk fines of up to 10 million Czech crowns and lose customers. Ondřej Pohl explains how to adapt your e-shop to the new rules and make it accessible to a wider audience.
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[25/3/2025] LiveEO and ACTUM Digital Partner to Protect Business and Forests
LiveEO, a software company and market leader in deforestation analytics, and ACTUM Digital, experts in digital transformation, system integration, and ESG/sustainability advisory, announce a strategic partnership to help companies efficiently comply with the European Union Deforestation Regulation (EUDR).
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[21/3/2025] ACTUM Digital's Strategic Expansion: Building a Global Delivery Hub in Pune
We sat down with Santosh Kotnis, ACTUM Digital's On-site Offshore Lead, and Markus Doetsch, Program Manager and External Advisor, to learn more about this strategic initiative and how it's creating value for Actum's clients.
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[17/3/2025] Why SAP? The Business Case Behind Our 5-Month Implementation Journey
Tomáš Vondráček, CEO of ACTUM Digital, shares his perspective on why this isn't just another system implementation, but a fundamental shift in how we operate and deliver value.
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[11/02/2025] ACTUM Digital Extends Successful Partnership with BILLA
ACTUM Digital and BILLA are strengthening their strategic partnership in digital solutions and content management.
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[31/01/2025] Two ACTUM Digital Experts Named Sitecore MVPs for 2025
ACTUM Digital strengthens its position as a leading Sitecore partner with two team members receiving the prestigious Sitecore Most Valuable Professional (MVP) award for 2025. Anna Pokorná and Mark Cassidy were among only 241 MVPs selected worldwide this year.
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[21/01/2025] ACTUM Digital Wins Kentico Site of the Year 2024 in B2B Category
ACTUM Digital has been awarded the prestigious Kentico Site of the Year 2024 in the B2B category for its exceptional work on medmix.swiss, a leading Swiss precision delivery solutions provider.
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[13/01/2025] ACTUM Digital Expands German Footprint with kuehlhaus AG Acquisition
ACTUM Digital has acquired German digital agency kuehlhaus AG to strengthen its position in the DACH region, enhance digital transformation capabilities, and drive growth in Europe's largest digital market.
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[13/01/2025] Building Digital Excellence: Thomas Lang Shapes the Future of ACTUM Digital Germany
Thomas Lang is a seasoned CEO with a remarkable track record of transforming and scaling technology-driven companies.
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[06/01/2025] Mark Cassidy Joins ACTUM Digital
Mark Cassidy, renowned Sitecore MVP, joins ACTUM Digital as a key leader in Sitecore strategy and digital transformation.
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[19/12/2024] Why Going Digital with ESG Data is the Smart Move for EU Regulations
The EU’s consideration of merging CSRD, CS3D, and the EU Taxonomy into one regulation doesn’t come as a surprise.
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[07/12/2024] Salesforce Winter '25 Release – Everything You Need to Know
What’s new in the Salesforce Winter '25 Release? AI, enhanced workflows, and smarter tools to boost productivity and optimise your CRM.
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[06/12/2024] Navigating the AI Hype: Best Practices
Explore expert insights from Jakub Michalička, AI & Data Division Director at ACTUM Digital, on navigating AI adoption challenges, current trends, and best practices for leveraging AI in business.
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[04/12/2024] Sitecore Symposium 2024 Wrap-Up
Explore key takeaways from the Sitecore Symposium 2024, including AI innovations, marketplace announcements, HIPAA readiness & Sitecore’s business focus in Europe.
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[22/11/2024] Scaling Cross-Border B2B Ecommerce
Discover the challenges of cross-border B2B ecommerce and learn how ERP, CRM, PIM, and AI-powered tools help manufacturers scale internationally.
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[18/11/2024] Xperience by Kentico Community Plugin for Bynder Images
Simplify image management in Kentico CMS with Bynder DAM. AI-driven resizing makes content editing faster and more efficient.
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[04/11/2024] Pascal Strnad: Leading ACTUM Digital’s Swiss Expansion
Meet Pascal Strnad, the new Managing Director of ACTUM Digital Switzerland. Pascal shares why he joined Actum, his plans for growth, and the fresh approach he’s bringing to the Swiss market.
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[01/11/2024] NIS2 Implications for the Healthcare Sector
Read what has changed from NIS1 and how NIS2 will affect healthcare sector operations.
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[23/10/2024] Conversational Commerce 2025
In 2025, B2B businesses that don’t embrace conversational commerce will fall behind in delivering personalized, AI-driven customer experiences.
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[03/10/2024] How DAM Systems Bring Order to Content Marketing
Find why B2B marketers struggle to scale their content and how Digital Asset Management (DAM) systems bring order to content operations.
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[11/07/2024] AI in Cybersecurity: Threats and Solutions
Explore the role of AI in cybersecurity. Learn how cybercriminals use AI for malicious purposes and strategies organisations can employ to defend against them.
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[28/06/2024] AI-Driven Design: A New Era for User Experience
The main trend in the AI world is hiding behind the anticipatory design. Learn how AI and UX blend to predict users' needs before they articulate them.
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[27/06/2024] How to Prepare for Salesforce CRM Implementation
A guideline for 10 initial considerations before implementing Salesforce CRM. Learn about business models, data quality, training, and more to optimize your CRM strategy.
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[24/06/2024] Cost-Effective Alternative to Adobe Experience Manager
Is there a way to maintain top-tier website management without breaking the bank? The answer might surprise you.
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[21/06/2024] Sustainability and AI in Manufacturing Ecommerce
Discover how AI is revolutionizing green manufacturing and sustainable ecommerce in Europe, driving efficiency, reducing waste, and enhancing brand value.
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[30/05/2023] Process Automation with Salesforce Flow Orchestration
Struggling to optimise Salesforce Flow Orchestration? Learn how to streamline workflow automation, task scheduling, error handling, and resource allocation.
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[23/05/2024] Strategies for Optimizing Channel Sales in Manufacturing
Explore effective strategies for channel sales in manufacturing. Learn about partner types, benefits, and the use of PRM systems for profitability.
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[20/05/2024] AI-Powered Dynamic Pricing in Ecommerce
Learn how AI-driven dynamic pricing revolutionizes manufacturing, optimizing pricing strategies for maximum profitability and competitiveness.
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[12/04/2024] How AI in Self-Service Portals Improves Customer Experience
Explore how AI-driven self-service portals are transforming B2B customer service, offering 24/7 support, enhanced search capabilities, and personalized experiences.
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[10/04/2024] Salesforce Tableau Pulse Overview
Tableau Pulse makes data accessible to all through AI and storytelling. Learn who it is for, how it works, and how it can change daily manufacturing operations.
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[02/04/2024] Manufacturing Commerce 2024: What to Expect
Explore key insights into manufacturing commerce 2024, highlighting innovations, sustainability, and direct-to-consumer trends shaping the industry.
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[05/03/2024] Salesforce Spring '24 Release Notes – What's New?
What’s new in the Salesforce Spring '24 Release? Here are the 11 most notable features Salesforce CRM users can try out right now.
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[22/02/2024] 10 Generative AI Use Cases for Marketers in 2024
Generative AI is reshaping marketing with innovative applications. Here are some of the most exciting use cases.
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[06/02/2024] Best Practices for High Conversion Rates on Checkout Pages
Are you eager to improve your website’s performance without heavily investing in ads? Feel free to use our UX and accessibility tips for inspiration.
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[23/01/2024] Lead Scoring Strategies for Better Sales Conversions
Knowing when to offer a case study or push for a product demo makes the difference in sales conversions. Lead scoring is the cornerstone of this process. Learn how to ensure that sales efforts are timely and impactful.
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[14/12/2023] Artificial Intelligence Features In CMS - State Of The Market
Discover how CMS providers incorporate Artificial Intelligence features into their systems, address privacy issues, and change the lives of content creators.
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[27/11/2023] How to Estimate CMS Project Costs
Explore effective strategies for accurate CMS project delivery estimates, enhancing success in presale phases for agencies and clients.
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[22/11/2023] How Einstein Bots Simplify Customer Requests
Einstein Bots revolutionize customer service with AI efficiency. This article delves into the capabilities of Einstein Bots, where they are available, the benefits they offer, and a glimpse of what's possible in the future.
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[21/11/2023] Hacking Add-to-Cart Rate with CRO Best Practices
Discover how to skyrocket your ecommerce add-to-cart rates with our expert CRO, UX, and A11Y tips. In this article we share best practices on how to transform clicks into customers.
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[16/11/2023] Proven Do's and Don'ts in B2B Lead Nurturing
Lead nurturing in the B2B sector is not just a tactic; it's an ongoing strategy that can significantly affect the bottom line. This guide delves into the key stages of lead nurturing, offering insights into the do's and don'ts that can make or break your efforts.
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[15/11/2023] The Hidden Costs of Scattered Data in Financial Reporting
Explore the critical role of financial reporting in business success and the challenge of multiple data sources. In this article, we share practical solutions for better data management.
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[27/10/2023] Data-Driven Strategies for Preventing High Employee Churn
Ensuring the best minds and hands in the industry are on your payroll is important to staying competitive in modern business. Learn how data-driven strategies can help reduce high employee churn and enhance your workplace.
[20/10/2023] Cost Drivers for B2B Web Solutions | CMS Project Breakdown
Discover the cost drivers for B2B web solutions and the factors affecting CMS project prices. In the article, we share insights into CMS price ranges and budget considerations.
[17/10/2023] Picking a Digital-First DAM Platform
Explore the limitations of legacy DAM systems and discover how Sitecore Content Hub offers a more user-friendly, flexible, and cost-effective solution for Digital Asset Management.
[16/10/2023] Review: Navigating the Content Crisis with Sitecore Content Hub
Learn how Sitecore Content Hub can be the cornerstone of your digital transformation strategy. This user review explores its structured approach to content management, collaboration, and analytics.
[10/10/2023] Selecting the Ideal Enterprise CMS: Key Considerations
Enterprise Content Management Systems (CMS) are indispensable for businesses. This guide delves into the critical factors for selecting an enterprise-level CMS that aligns with your business goals.
[06/10/2023] A Comprehensive Guide to Migrating from Sitecore XP to Sitecore XM Cloud
Dive into the world of Sitecore XM Cloud and unlock a future-proof CMS experience. This guide explores the transition from Sitecore XP, offering insights and strategies for a successful migration.
[05/10/2023] SAP Business One or SAP S/4HANA? Making the Right Choice for Your Business
Learn about the differences between SAP Business One and S/4HANA and make an informed decision for your business. Read on to find the perfect ERP solution.
[29/09/2023] Leverage Technology to Enhance Content Operations
Learn how cutting-edge technology can supercharge your content operations. Dive into AI-driven content creation, the magic of headless CMS, and expert insights to elevate your B2B content game.
[11/09/2023] Data is Useless...
Explore the untold story of data and how it can become a treasure trove of insights and opportunities in the right hands. Learn why companies struggle to harness data and how to make "useless data" useful.
[08/09/2023] How a Recommendation Engine Can Boost Sales in B2B Manufacturing
Discover how implementing a recommendation engine can significantly enhance sales in the B2B manufacturing sector. Explore the benefits and strategies behind this powerful tool.
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[30/08/2023] Navigating the Shopware 5 Transition: Upgrade or Migrate?
Confused about upgrading Shopware 5 to 6 or migrating? Get insights from experts to make the right choice for your business. Read on to explore.
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[25/08/2023] Next level of Product Listing Pages – 17 Advanced Features
Explore how to optimize your ecommerce product listing pages with advanced usability and accessibility features, boosting user engagement and conversion rates.
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[24/08/2023] How Sales Pipeline Management Can Transform Business
Discover how Sales Pipeline Management can revolutionize your business strategy, driving B2B lead generation, optimizing sales processes, and boosting revenue.
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[21/08/2023] SAP S/4HANA Cloud - MythBusters
Uncover the truth about S/4HANA Cloud and its capabilities in this myth-busting article. Learn how the Clean Core policy benefits both SAP and customers and discover the real story behind custom Fiori applications and their development costs.
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[18/08/2023] Data Integration and Interoperability with Salesforce
Explore the world of data integration and interoperability with the Salesforce platform to unlock enhanced insights, efficiency, and unparalleled success.
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[17/08/2023] Gain control of your content
Learn how to overcome the content crisis with a strategic approach, modular content, and powerful tools like Sitecore Content Hub.
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[11/08/2023] 23 Essential UX and A11Y Features for Product Listing Pages
Ready to improve your product listing pages (PLPs), taking them to the next level? Whether you're new to the world of ecommerce or a seasoned pro, there are basics that every PLP should have.
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[10/08/2023] The Danger of Going Too Fast with Digital Transformation
Are you moving too fast with digital transformation? Explore the worst “best practices” impacting your digital transformation program and how to avoid them.
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[08/08/2023] SAP S/4HANA Release 2308: What's New?
Get ready for game-changing enhancements in SAP S/4HANA Cloud Release 2308. Discover the latest features and innovations in this upcoming release that will redefine your business operations.
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[28/07/2023] AI is transforming customer care - Part 2
AI is helping customer care agents with resolving complex challenges for their clients, resulting in quicker resolution and less stress on agents.
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[28/07/2023] Factories of the Future: How Salesforce's AI & IoT Pave the Way
Discover how Salesforce's advanced AI and IoT are reshaping manufacturing, optimizing processes, and shaping the factories of the future.
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[27/07/2023] AI is transforming customer care - Part 1
Traditionally, customer service chatbots were often limited by their robotic nature and formulaic responses. However, recent advancements in AI have set the stage for chatbots to become smarter, more conversational, and more helpful.
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[21/07/2023] Maximize Content Value: Tips for Effective Content Management
Maximize content value with effective management. Learn tips to engage your audience, optimize distribution, and drive results for your business.
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[14/07/2023] CRM Tech for Building Customer Trust in Manufacturing
Explore key strategies and insights on how manufacturers can harness the power of CRM technology to cultivate customer trust & loyalty.
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[13/07/2023] What is Cloud ERP and Why Choose It?
Explore what is a cloud-based ERP, the difference between cloud-based and traditional on-premise ERP, and why C-level decision-makers consider it the smart choice for business.
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[30/06/2023] The Importance of Content Strategy for Digital Marketing Success
Content strategy is an important digital marketing method for manufacturers in 2023. Find out why this strategy is compulsory and how to set up an effective content operations system for your brand.
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[29/06/2023] How Can Manufacturers Reduce Downtime with Real-time Data Monitoring
Real-time data monitoring holds the potential to propel manufacturing brands toward maximal productivity and lessened downtime. Find out the full details of this leading and the role we can play in helping your brand implement it.
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[16/06/2023] Checklist: 30 Must-Have Features for Stellar Product Detail Pages
Discover best design practices for usability and accessibility of product detail pages. Let’s get through our checklist of 30 recommendations.
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[07/06/2023] Improving Efficiency and Productivity in B2B Ecommerce
Having a dedicated B2B ecommerce platform is a must, but how can you maximize its potential? Explore strategies & tech solutions for streamlined operations and enhanced efficiency in B2B ecommerce.
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[06/06/2023] How Salesforce CRM Helps Manufacturers Improve Communication
Communication and collaboration must be at its peak for your manufacturing company to move forward. Find out how CRM can streamline information flow within your organization.
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[19/05/2023] How Big Data Analytics Impacts Manufacturing & Supply Chain
Unleash endless possibilities in manufacturing supply chain operations with big data analytics. Discover implementation steps for maximum benefits.
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[18/05/2023] Why Does B2B eCommerce Need to Go Beyond Amazon
Digital commerce evolves B2B eCommerce, demanding Amazon-like experiences. But replicating Amazon isn't enough; B2B must go the extra mile.
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[16/05/2023] Ebook: 4 Steps to Perfect Online Product Marketing
Discover the crucial balance between cost-effective solutions & innovative technology for manufacturers. Explore the power of PIM and ecommerce to drive growth and generate substantial online revenue.
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[12/05/2023] How Business Applications Can Save You Time
Have you ever thought about how much time you or your teams spend on repetitive administrative tasks over the course of a working day, a week, a month?
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[12/05/2023] How to Choose the Right B2B Ecommerce Platform: Manufacturer's Guide
Streamline the search for your manufacturing company's B2B ecommerce platform with this guide. Learn the step-by-step process to find your perfect fit.
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[11/05/2023] Challenges Manufacturers Face in Managing Sales and Marketing Data
Learn about the key challenges manufacturers face in managing sales & marketing data, how to address these issues and improve business outcomes.
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[10/05/2023] Lotus Notes apps VS Microsoft Power Platform and Dataverse
Find out why businesses are switching from Lotus Notes to flexible, scalable alternatives. Learn how to migrate from Lotus Notes apps to Microsoft Power Platform.
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[04/05/2023] Optimizing Production Efficiency with Predictive Maintenance
In the rapidly evolving world of manufacturing, efficiency remains a constant watchword. Businesses are continuously searching for new methods and strategies to boost efficiency...
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[21/04/2023] Why Should Be Paying More Attention to CRM
Are you still managing your customer relationships with outdated methods, risking major miscommunications and loss of trust? Find out why implementing a CRM tool is a must.
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[17/04/2023] Boost Product Page Conversion Rate through Marketing Automation
What’s the lowest-hanging fruit in ecommerce? You are right; it’s your online conversion funnel...
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[14/04/2023] ACTUM Digital and Dormer Pramet - SAP Quality Award 2022 Winners
Discover why SAP endorses ACTUM as the best solution for complex projects, and how we launched a B2B commerce site in just months, leveraging a robust platform for maximum advantage.
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[06/04/2023] How to Prepare Employees for Change and Save Costs in The Process
Are you introducing new technologies or processes to your company? Read how to prepare your employees for change and avoid hidden costs.
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[29/03/2023] We read for you: Our Top Article Picks on CMS
We have carefully curated a list of articles that covers everything you need to know about CMS and the latest updates...
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[28/03/2023] How to Create a Step-by-step User Scenario
The most effective way to gain insight into your customers’ wants, goals and motivations is through user scenarios. Find out how you can create them.
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[27/03/2023] CMS: Skip comparing features and create user scenarios instead
Choose a CMS based on how well it meets the tasks and requirements of your most relevant user scenarios...
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[15/03/2023] How to Build Deeper Customer Relationships with ChatGPT?
ChatGPT is undoubtedly the most discussed machine learning model of today...
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[22/02/2023] Salesforce DevOps Center has arrived.
A few weeks ago, Salesforce, the leading CRM platform, introduced the eagerly awaited DevOps Center...
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[30/01/2023] First, decide what you want from your company. Then tailor your digital solutions accordingly
Why is it important not to limit yourself to changing just the technology?
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[30/01/2023] Presentation and Speaking Tips
Handy tips to read before any presentation or meeting, both for the presenter and the audience 🔥...
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[27/01/2023] Automation of testing web applications
Let’s look at what kind of automated test types we are using in our QA.
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[26/01/2023] Agile estimations: how we defined our own best practice
Have you ever struggled to understand how to estimate tasks in an agile project?
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[25/01/2023] Compare The Cost of AWS Lambda, Fargate, and EC2 For Your Workloads
A very high-level and simplified comparison to outline a way to make the comparison.
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[24/01/2023] Transition to SAP S/4 HANA and how to prepare? [in Czech]
After the original version of SAP R/3 celebrated its thirtieth birthday this year, a new generation of ERP from SAP, SAP S/4 HANA...
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[24/01/2023] The Future is Now: Why You Need to Plan Your Digital Landscape
In today's digital age, companies must take care and look to the future when designing their digital landscape...
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[23/01/2023] Why Digital Maturity is Dead
In the now worryingly distant past of the 2010s, the term digital maturity was first coined and quickly established itself in the common parlance of business-speak...
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[23/01/2023] Why You Should Be Investing in Relationship Management
Relationship management, in essence, refers to how a business engages with its customers and other stakeholders...
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[09/12/2022] What is Multifactor Authentication for Salesforce?
As of February 2022, Salesforce has redoubled its efforts to get users to commit to MFA. What does it mean?
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[28/11/2022] Is Azure cloud cheaper than on premise?
Azure is Microsoft’s cloud computing platform that can provide businesses access to almost any technical service...
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[28/11/2022] Headless not for everyone?
Headless CMS solution isn’t for everyone, but it’ll dominate content for years to come
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[28/11/2022] Headless versus traditional, how to pick your best fit?
Despite what you may have read on the internet, neither traditional nor headless CMS’ is inherently better than the other. Let's show why.
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[10/02/2022] Is the Covid-19 vaccination portal simple and for everyone?
The Covid-19 Vaccination Registration website is currently a public administration portal of great importance. Is it accessible to everyone?
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[18/01/2022] The Ministry of Interior's failure in accessibility
Evaluation of the accessibility of the Ministry of the Interior’s website. What problems have we encountered?
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[10/01/2022] State of Web Accessibility in the CR Public Sector
An in-depth insight into the Ministry of Interior's report attempting to map the web accessibility in the Czech Republic public sector...
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[22/12/2021] Challenges of low vision individuals
There are about 1 billion people with some degree of vision loss globally...
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[25/08/2021] Professional vs. Citizen Development
If you are searching for the right way, how to adopt Low-code, No-code development using Microsoft Power Platform, there are two principal ways: Professional Development and Citizen Development...
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[19/08/2021] What exactly a content hub is, and why you need one
As little as ten years ago, no one had heard of a content hub. Web pages were made, with copy and images...
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[19/08/2021] How to go headless without loosing your mind
The headless CMS is one of the most exciting developments in digital content management....
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