Powering top-tier digital experiences. ACTUM Digital delivers the very best from Gartner’s new selection of DXP solutions
They improve customer satisfaction on websites, increase conversions, enable more efficient content management, and generally give companies a significant competitive advantage over those that don’t use Digital Experience Platforms (DXP). ACTUM Digital has established premier partnerships with selected platforms for years to help businesses grow and its portfolio includes solutions that have earned top rankings in Gartner’s latest evaluation.
The renowned research and advisory firm Gartner regularly publishes the so-called Magic Quadrant, which evaluates relevant DXP solutions in the market. According to it, interested parties can quickly get an overview of which platform is most suitable for their purposes. This year, three services ranked in the "Leaders" category, with the highest-rated one being Optimizely.
Optimizely is one of the four solutions that ACTUM Digital offers its clients. Gartner ranked this American platform at the top due to its breadth and modularity, as well as its pricing and dynamic growth. Right below Optimizely is Adobe, which ACTUM Digital also offers. Gartner praised it for, among other things, its focus on innovation in the DXP world.
„Optimizely is not an overnight success story. Countless of people have been impacting our trajectory over the last years. Current and past employees, extremely loyal partners, and of course our customers. I am thankful to all of them,“ says Optimizely CEO Alexander Atzberger in his LinkedIn post.
Innovation is one of the key elements of a successful DXP, as it is crucial for clients that platforms adapt to current needs and trends. For example, companies increasingly prefer a modular approach to DXP, which allows flexible platform construction from various components.
Equally important is the integration of artificial intelligence, particularly in areas such as content personalization, user behavior analysis, and marketing automation. DXP are also increasingly focusing on the cloud, which offers better scalability, availability, and integration with other cloud services.
Data and analytics remain key, especially the ability to collect, analyze, and utilize customer data to deliver the most relevant digital experiences to users. Last but not least, content personalization ensures that users receive only what truly interests them.
„It is important for our customers to manage their global and international marketing comprehensively and efficiently. They rely on our end-to-end expertise and experience across the entire value chain of their digital transformation. Our comprehensive and agnostic advice, smart implementation services and reliable further development of the respective DXP are an essential part of their digital strategy,“ says Frank Hohmeyer from ACTUM Digital Germany.
However, ACTUM Digital not only successfully implements all these platforms and is a TOP 3 European implementation partner for most of them, but can also help the client with the selection of DXP technology based on a business analysis of the client's needs and in-depth knowledge of all relevant technologies on the market.
Gartner reflects all these parameters in its evaluation, which is why platforms like Kentico and Sitecore, with which ACTUM Digital also works, ranked highly and can be effectively provided to its clients. While Kentico impressed researchers for its all-in-one solution, Sitecore offers features particularly suited for the B2B segment.
You can find the full report here.