Optimizely

Data-driven experimentation and personalization in one unified Digital Experience Platform.

Experiment. Personalize. Perform.

Optimizely enables faster, smarter, and more relevant digital experiences. With a powerful suite of tools for experimentation, content management, and personalization, the platform helps you continuously optimize how customers interact with your brand.

At ACTUM Digital, we implement and tailor Optimizely solutions to unlock long-term business growth – driven by data, powered by insight.

Key features

Advanced experimentation

Run controlled A/B and multivariate tests across channels to validate ideas and improve UX.

AI-powered personalization

Deliver real-time content and product recommendations based on behavior and context.

Unified DXP

Combine CMS, commerce, and analytics in one scalable, easy-to-manage platform.

Open architecture

Integrate seamlessly with CRM, PIM, analytics, and other systems in your stack.

What we deliver

As your implementation partner, ACTUM helps you make the most of Optimizely through:

Platform setup and configuration
Custom solution architecture
System integration (CRM, PIM, ERP, analytics)
Experimentation and personalization strategy
Migration and performance optimization

We work closely with your teams to ensure every experience supports measurable business goals.

Use cases

Explore Gartner’s Top DXP Solutions

Optimizely is ideal for enterprises aiming to:

Increase conversion through continuous experimentation
Personalize customer journeys in real time
Unify content and commerce in a single platform
Make data-driven product and UX decisions