Mark Cassidy Joins ACTUM Digital
Mark Cassidy is one of the world's leading Sitecore experts with an exceptional 19-year continuous track record in Sitecore implementations. As one of the original thirteen Sitecore MVPs globally, he has maintained this prestigious title for ten years (2009, 2014, 2017-2024). Throughout his career, he has accumulated over 30,000 hours of hands-on experience with Sitecore across all versions from 5.0 to the latest XM Cloud. As the founder of Sitecore Stack Exchange and a regular speaker at major Sitecore conferences including SUGCON and Symposium across Europe and the USA, he has significantly contributed to the global Sitecore community.
At ACTUM Digital, Mark will play a key role in developing Sitecore competency and leading strategic projects. His deep knowledge of Sitecore best practices and architecture, combined with expertise in cloud-native solutions, DevOps, and a strategic approach to digital transformation, will enable ACTUM Digital to further strengthen its position as a leader in implementing innovative Sitecore solutions with a focus on AI and cloud technologies.
What led you to join forces with ACTUM Digital?
Joining ACTUM Digital was a natural step. Actum holds a unique position in the European context as a significant Sitecore implementation partner, with proven results in large-scale digital projects. What particularly interested me is Actum's comprehensive approach to digital transformation - it's not just about DXP implementation, but about end-to-end digital platforms with a strong focus on cloud, artificial intelligence, and other innovative technologies.
An important aspect is also Actum's technology consulting competency, which helps clients utilize technology in ways that truly support their business and strategic goals.
How do you view Sitecore's current market position and its future direction?
Sitecore is undergoing a significant transformation that brings a clear vision and strategy for the future of digital experiences. A key element is Sitecore Stream, which represents a revolution in AI utilization across all Sitecore products. Thanks to the strategic partnership with Microsoft, we can offer clients specific solutions that bring measurable value - whether it's content personalization, marketing process automation, or customer experience optimization.
What specifically can ACTUM Digital offer to Sitecore clients?
Thanks to our position in the Sitecore ecosystem, we are among the first in Europe to access beta versions of Sitecore's AI tools, allowing us to prepare innovative solutions for our clients ahead of time. We offer comprehensive services from assessment of existing implementations, through standardization according to best practices, to new solution implementations and stabilization of problematic projects.
A crucial added value is our ability to help clients select the optimal technology stack that extends beyond the DXP solution itself. With our experience in cloud technologies and AI, we can ensure that the Sitecore platform will be a sustainable strategic asset for clients in the long term.
What is your vision for the future of digital experiences?
I see the future in intelligent technology integration, where AI isn't just a buzzword but brings concrete business value. At the recent Sitecore City Tour, we presented several practical use cases of AI that are already delivering real results. For example, we demonstrated how AI helps large e-commerce players automatically generate product content, including descriptions, meta data, and key product features, significantly accelerating time-to-market and reducing costs.
Another example is the use of AI for customer experience personalization, where we showed how machine learning can predict customer behavior and automatically adapt content to their preferences. In practice, this means the website can adjust navigation, product recommendations, and content in real-time based on each visitor's individual context.
The key is the integration of our AI competencies with the Microsoft ecosystem and Sitecore platform, enabling us to create truly scalable and effective solutions. This allows us to help our clients not only with the implementation of these technologies but primarily with their strategic use to achieve specific business goals.