Sailing Towards Success
As most rapidly expanding organisations will confirm, growth is not always the easiest process to manage.
When technical solutions designed with earlier stages of business development in mind meet an urgent demand for upscaling, teams can quickly encounter new challenges.
This is where Yachting.com found themselves. Having undergone significant growth since their founding, old systems and processes were beginning to show their age as workloads increased.
Many of Yachting.com’s operations such as support and contracting required the use of several separate systems as well as a large amount of manual labour.
More importantly, Yachting.com found it increasingly difficult to manage the sheer amount of data that the business was generating, leading to avoidable mistakes and lost revenue.
Yachting.com wanted a platform that could integrate every element of their operation and slash the amount of administrative overhead their staff needed to handle.
The platform would need to form a single source of truth through which data could be quickly shared across the entire organisation, allowing for workers in every department to communicate and cooperate at maximum efficiency.
In terms of measurable performance, Yachting.com’s aim with the project was to maximise customer satisfaction and retention by mitigating the risk of data loss as a result of human error and to significantly speed up all their processes.
By democratising access to data across the entire business, the platform enabled Yachting.com to operate with a whole new degree of flexibility.
With all the new information easily available to them, the sales and marketing teams were able to craft the perfect personalised offers and campaigns in record time, allowing them to convert more prospects into paying customers.
At a higher level, Yachting.com’s management were given the crystal-clear perspective on company-wide performance that they needed to confidently make key strategic decisions without a fear that critical data may have been overlooked or mishandled.
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