The power of personalization
Shortening customer journeys for the leading German energy company
![](https://actumdigital.com/-/jssmedia/553747827C344093804B7085134FFD23.png?h=675&iar=0&w=1200&hash=4F9BFBCE98F4A4EB3693B94318B5F84B)
Client
innogy SE
Services Involved
Technologies Involved
24%
Decrease in 'power supply' sales cycle.
33%
Increase in web traffic to the job application site.
7+
The number of personalized customer journeys required.
“We have a lot of target groups with diverse interests, so it’s important to shorten the customer journey and quickly move each visitor to the information they need. ACTUM Digital delivered a scalable web platform and personalization framework to serve tailored content to many personas.”
Sandra Köhler, Senior Manager of Digital Team at innogy
Awards
Sitecore Experience Awards
![MVP](https://actumdigital.com/-/jssmedia/5F8E6FD7116C40859F8A02801222E0CC.png?h=256&iar=0&w=256&hash=90482861D72F7A33E5B2C5712FFC8793)
Sitecore Experience Awards 2016 Winner