Unlocking Efficiency and Collaboration for CWS International

A Sitecore Content Hub DAM Success Story in the Hygiene and Workwear Industry

Client product


CWS International
Supplier of health and hygienic products

Services Involved

Content Operations 

Content Maintenance


About the client

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CWS International provides digital rental, innovative and sustainable services in the hygiene and workwear industry in 15 European countries. CWS International offers a wide range of products: dust control mats, soap and towel dispensers, workwear, fire safety and cleanroom products and much more.

The target market of services of CWS International is large global organisations, SMEs, public and administrative institutions and emergency services, providing health and safety protection to employees and customers of those organisations.

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cws case study illustration


Bridging the data silos

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With over 10,000 employees, the Client faced content editing difficulties across multiple European countries. By adopting Sitecore Content Hub and integrating it with other enterprise systems, their work became more efficient, streamlining collaboration among various divisions and across many European countries. 



What did we achieve?

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More precise content location

Locating the right content among many created versions proved to be a challenge when working with multiple assets sources and creative agencies. The Content Editors are no longer sharing content via emails or chat messages. Content Hub makes it easy to find up-to-date versions of the content. 
The assets are easily accessible within seconds by fast search and safely secured in Sitecore Content Hub.

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Setting of User Groups and their rights

The optimal setting of the User Groups in Sitecore Content Hub is essential for working with any enterprise system. Actum aided the client by configuring the User Groups' access rights and privileges, resulting in smoother and more efficient cooperation within the company.
As part of the project, a custom view was tailored to the specific needs of one of the company's divisions.

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Content Hub Updates

The cooperation with the clients started in 2021 on a Sitecore Content Hub ver. 3.5. As the client has initially opted for manual upgrades to retain control, Actum has conducted several upgrades to a higher version in order to gain new functionalities. Upgrading to the Sitecore Content Hub SaaS model (4.0+ version) resulted in continuous access to new features by introducing the automatic upgrades


Optimized asset management

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Centralizing access to thousands of assets across European countries and different languages in Sitecore Content Hub helped the client to improve cooperation and efficiency. Actum provided valuable assistance to the client, offering Content Hub consultancy and developing tailored features and configurations to enhance their journey.

By adopting Sitecore Content Hub SaaS solution, there is need to manage infrastructure costs, updates or to ensure availability. To users, Sitecore Content Hub provides a single source of truth.

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Vinh Dao, Projektleiter Digitalisierung bei CWS.
"We have been working together for more than two years on establishing Sitecore Content Hub in our company. Actum's expertise has played a crucial role in delivering great results and has contributed significantly to our digital transformation. Actum's team commitment to find solutions has made working with them a really enjoyable experience."

Vinh Dao, Project Manager Digitalization at CWS

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