Complete redesign of the website landscape of the Panos brand, leveraging Kentico and Azure cloud.



About Panos

Panos is a company belonging to the La Lorraine Bakery Group based out of Belgium, opened in 1982 offering a large variety of baked goods and snacks aiming to give their customers a comfortable shopping experience.

The key focus of this project was a complete redesign of Panos’s website, the replacement of outdated technologies (to have a high-performing experience platform), and consolidating multiple digital endeavors into a single website.


What have we solved



Using Azure in PaaS mode has allowed us to save on costs connected with deployment and continuous integration. Less effort was spent on any geolocation scaling and, of course, we have avoided any hassle with security patches.

Integration with 3rd party vendors’ systems as SAP Hybris and store locator are providing a great number of functionalities and helps to manage data on one side. The website serves only as a presentation layer.

How did we help?

Our solution

Ultimate user experience

Multiple ideas of UX & Design were created in order to refresh Panos’s brand with a huge focus on website responsiveness and the information arch. Kentico EMS provided us great architecture for development combining .NET MVC & React together with marketing functionalities.

Microsoft Azure

The project spread is Europe-wide with overseas outreach. With that in mind, a scalable architecture design was created in alignment with the best practices of Microsoft Azure and the infrastructure was built in the Azure PaaS approach.

Thorough inception

Thanks to thorough initial research, no scaling was needed in operation and the client was able to split infrastructure costs between multiple instances of Kentico.

Project in numbers


Increase of page views


Increase of active sessions


Decrease of bounce rate

“We are proud to present a fully revised, mobile-first website built on Kentico CMS.  Kentico allows our non-technical digital marketing team to create and maintain content in an efficient and user-friendly way. This has successfully led to an enhanced customer experience and a reinforcement of the digital presence of Panos. As a result, we have seen a significant increase in the number of visits and unique users.”
Steve Van Boxstael, Online Communication Specialist, Panos

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