Revolutionizing the Pre-Owned Vehicle Market with AI

Becoming the largest retailer of pre-owned vehicles in the United States through the transformation of the used car buying process.

Cobblestones of Successful Industry Transformation

Integrity, Trust and Innovation

In a world where many people are dealing with the used car industry, one company has emerged as a game-changer. They brought integrity, trust, and transparency to an industry desperately needing it.

The company's success story is proof of its unwavering commitment to customer needs and relentless innovation. They continually envision fresh ways to make the used car buying process not only hassle-free but truly enjoyable. Whether customers prefer the convenience of online shopping, the hands-on experience of an in-store visit, or a seamless blend of both, this company empowers them to buy a car on their terms.

Precise Search Results and Dynamic Content Updates

Optimizing the Customer Journey

The constantly changing inventory of over 45,000 vehicles places a high emphasis on assisting customers in conducting thorough pre-purchase research.

To efficiently manage this volume of data, the company has adopted an AI-driven solution, empowering its content team to effectively organize, publish, and update the content, ensuring an up-to-date and user-friendly online experience for its customers.

New Solution Purchase,New Solution Purchase

Microsoft Azure OpenAI Service,Microsoft Azure OpenAI Service

The strategic decision to collaborate with the cloud-based OpenAI API unlocked access to powerful large-scale models like GPT-3, Codex, and embeddings. These extensively pre-trained models, enriched with trillions of words, offer users the capability to develop solutions across a broad spectrum of applications, including writing assistance, code generation, and data analysis.

In pursuit of seamless scalability for its extensive inventory, the company opted to transition its OpenAI operations to Microsoft Azure OpenAI Service. Not only do they gain access to the inherent Responsible AI features but also tap into the enterprise-grade functionalities encompassing security, compliance, and regional availability that come with Microsoft Azure.

Importance of Customer Reviews

The company initiated its content generation journey with OpenAI Service by prioritizing the creation of review summaries. Customers increasingly rely on peer reviews, but there could be thousands of them for a particular car. However, with the potential for thousands of reviews for a single car, condensing this information into a few concise and easily digestible sentences across their extensive inventory is made possible through OpenAI Service. This approach enhances the accessibility and usefulness of customer feedback.

Summarizing Review Content

The initial aim was to generate customer review summaries for 5,000 car pages. They initially estimated that utilizing their existing manual process would have required approximately 11 years to achieve this goal. However, by implementing OpenAI Service, they successfully reached this milestone in just a few months. Remarkably, the quality of the generated content surpassed expectations after some minor adjustments, resulting in an impressive 80% approval rate during the editorial review process.

Further Use Cases - Car Comparison

Building upon its successful implementation, the company is actively exploring additional use cases for OpenAI Service, including the generation of text for car comparisons. The goal is to provide customers with concise, yet informative explanations of how certain cars relate to each other, highlighting their similarities and differences. This endeavour represents one of the company’s innovative projects aimed at enhancing the customer experience and further harnessing the capabilities of OpenAI Service to deliver valuable insights to potential buyers.

Unlocking Success

Effective content generation and the use of appropriate keywords are crucial for SEO improvements. OpenAI Service is playing a significant role in this endeavor. The company is, thanks to that, successful in boosting its search engine rankings and increasing website traffic.

Proven competence

Awards & certifications

Microsoft Gold Implementation Partner since 2005

Winner - Microsoft Business Process Management and Automation Award