Picking a Digital-First DAM Platform
This piece will investigate why legacy Digital Asset Management (DAM) tools may fall short when going head-to-head with the new digital-first platforms. Note that within this article, we do not have the complete list of benefits, and it's always best to evaluate and discuss your DAM selection with an enterprise solution expert team.
Usability
Legacy DAMs are known for intricate usability and a steep learning curve, requiring a technically proficient team for effective navigation.
Sitecore Content Hub meanwhile prioritizes user experience, offering a more intuitive interface for more straightforward adaptation.
Customization and Flexibility
Legacy DAMs provide robust customization, albeit with increased complexity and a need for specialized skills.
Sitecore Content Hub delivers extensive customization options within a less intimidating framework.
Multi-Channel Publishing Capabilities
Legacy DAMs are typically more focused on traditional media, lacking streamlined options for digital channels.
Sitecore Content Hub distinguishes itself with unique capabilities for publishing across a plethora of digital channels like social media, websites, emails, digital and physical banners, and even offers extensibility for printed media.
Cost
Legacy DAMs are generally priced higher, with costs inflated by learning curves and potential customization needs.
Sitecore Content Hub provides a more transparent pricing structure, easier for businesses to understand and navigate.
Features and Capabilities
Legacy DAM: Offers a wide range of features for content, digital asset, and product information management but can be overwhelming.
Sitecore Content Hub: Focuses on a streamlined set of features that include content management, digital marketing, and analytics, making it easier to identify relevant features.
Integration and Ecosystem
While legacy DAMs can integrate, they may require specialized skills for efficient implementation.
Sitecore Content Hub is known for ease of integration, particularly within the Sitecore ecosystem, appealing to businesses using Sitecore products. And with Sitecore Connect, the integrability extends to thousands of standard enterprise software.
Vendor Lock-in
Legacy DAMs present a higher risk of vendor lock-in due to their specialized nature, complicating future migrations.
Sitecore Content Hub poses a lower risk of vendor lock-in, attributed to standardized data formats and a wider community of support.
Geographic and Industry Reach
As legacy DAMs are highly specialized, they tend to have smaller community support and only local expertise compared to Sitecore.
Sitecore Content Hub hasbroader global adoption, backed by a larger community and various industry applications. It also has the support of specialized enterprise solution partners worldwide.
Support and Documentation
Legacy DAM customer support may highly vary on what software you select and where your team is located.
Sitecore Content Hub is positively reviewed in terms of customer service and availability of comprehensive documentation.
Support and Documentation
Legacy DAM customer support may highly vary on what software you select and where your team is located.
Sitecore Content Hub is positively reviewed in terms of customer service and availability of comprehensive documentation.
Conclusion
When it comes to choosing between Legacy DAM and Sitecore Content Hub, the considerations extend beyond just features and costs. Sitecore Content Hub not only excels in usability and support but also offers unique capabilities for multi-channel publishing. Its extensibility to various digital and even printed channels makes it a robust and flexible choice for organizations looking to be truly omnichannel.
Author
Radek Zíma
Client Success Lead at ACTUM Digital. You can find me on LinkedIn